During the course of our work helping clients improve and maximize the SEO of their site, we’ve done a lot of reading and found some fantastic websites on the subject, leading us to create this aggregation of SEO news from some of those sites.
This post is for our reference as well as yours. There’s so much to read out there, we decided to herd our best resources together for our own convenience in keeping up with developments in SEO, SEM, Google+, Bing, algorithm changes, etc.
Apple’s decision to axe Google in favor of Bing in Siri and Safari is going to have major implications for SEO practices.
The sources in the feed include Search Engine Land, Search Engine Watch, MozBlog, Yoast, SEO Chat, Business2Community.com, Site Pro News.com, Matt Cutts of Google’s Webspam, Hubspot, Copyblogger and others as we add them.
Please leave a comment with feed suggestions (only)! We’ll add your favorites.
A few years ago my team at RJMetrics was launching a short survey over the holidays. It's a tough time of the year to get attention, especially when you're a B2B SaaS company. At some point, someone suggested a cupcake giveaway.
So we did.
Ten participants were randomly chosen to receive a dozen cupcakes, and people LOVED it.They sent email responses to the request saying they hoped they got the cupcakes. [...]
You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you're still asking the big question:
If you aren't producing video content because you don't think you have the ability, time, or resources to do it, we have some good news: Your answer to the video content question could be sitting in your [...]
Posted by randfish
How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today's Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work.
Click on the whiteboard image above to open a high-resolution [...]
Source: Moz Blog
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions.
But what is a Google featured snippet? And does this SERP manipulation really work?What exactly is a Google featured snippet?
Chances are, you have seen a Google featured snippet while searching Google. If you asked a question based query, Google will have eagerly answered it with a snippet. These featured snippets are the answers [...]
Source: Search Engine Watch
Updated 6/16/17: The Rainmaker Platform is now off the market as a standalone service. Click here to learn about our new complete solutions for digital marketing that works.
Brian wrote on Monday about the big news for this week: This is your last chance to pick up the Rainmaker Platform as a standalone service. We're transitioning to a bundled hybrid of technology with client services … and that will come with a [...]
It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in.
How long should my headline be? What words should I use? What [...]
We're living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their own with new business ventures.
Whether you're just beginning to think about starting a business, or already drafting a formal document with your current business goals, it's crucial to clearly define the scope of every aspect of the company -- from mission, to target customers, to funding and finances, [...]
When I need to have a very productive day, I tell myself it's going to be easy.
I'll just wake up early, grab a big cup of coffee, and then begin powering through my to-do list. Maybe I'll break for a meal, or a stretch, or a quick conversation with a coworker. But I'll truck on, energy unwavering until bedtime, where I'll promptly fall asleep for eight, wonderful, uninterrupted hours of sleep.[...]
Posted by BrianChilds
Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up!
For those who have taken any of [...]
Source: Moz Blog
The majority of people have the attention span shorter than a goldfish.
When it comes to your website, it's probably hurting you.
According to HubSpot, “55% of visitors spend fewer than 15 seconds on your website.”
You'd better grab their attention in a hurry.
But how do you do that?
By placing the most important information above the fold.
It's one of the most tried-and-true web design best practices.
And it's one that [...]