During the course of our work helping clients improve and maximize the SEO of their site, we’ve done a lot of reading and found some fantastic websites on the subject, leading us to create this aggregation of SEO news from some of those sites.
This post is for our reference as well as yours. There’s so much to read out there, we decided to herd our best resources together for our own convenience in keeping up with developments in SEO, SEM, Google+, Bing, algorithm changes, etc.
Apple’s decision to axe Google in favor of Bing in Siri and Safari is going to have major implications for SEO practices.
The sources in the feed include Search Engine Land, Search Engine Watch, MozBlog, Yoast, SEO Chat, Business2Community.com, Site Pro News.com, Matt Cutts of Google’s Webspam, Hubspot, Copyblogger and others as we add them.
Please leave a comment with feed suggestions (only)! We’ll add your favorites.
Sales process is what makes your business success or failure. It's what makes your company profitable. Therefore picking a good tool is crucial
Here are three tools that will boost your sales and help your marketing efforts:Pipedrive
How do you close a deal? With proper engagement! At least that is the theory behind this sales engagement platform.
Pipedrive is an affordable customer relationships management platform that organize your sales process to its maximum efficiency.The pipeline view feature [...]
Source: SEO Chat
Focusing on a single traffic source is never wise. The good news, there are more ways to build leads, aprt from Google!
Have you been reluctant to learn how to market your business on Facebook? Whether you're an SEO who thinks search engine optimization and AdWords will carry the day, or a website owner who figures social media is not for professional matters, you're missing out on the way of the future.
Source: SEO Chat
Instagram recently announced it reached 700 million users!
Of those users, 100 million signed up in the last four months, marking the platform's fastest-ever growth rate.
If you're wondering how it stacks up against other major networks, see for yourself:
It's currently the third most popular social networking site and has a commanding lead over Twitter.
Here's another visualization of this data:
This, of course, means there's a serious opportunity to build [...]
I'm a curious person by nature.
I find myself constantly doing research on nearly every topic under the sun.
If I'm chilling at a restaurant with friends and someone wonders about a current event or mentions a fact, I'm Googling it on my phone.
(Yeah, I'm that guy.)
A lot of my Google searches begin with “what is,” “why is,” and “how to”…
And there's a trend I've noticed when I Google a lot of these questions.
A sizable percentage of [...]
Sale promotion is a good way to make customers take a crucial action. If you decide to invest into a sale promotion without completely understanding key elements, you can risk losing a lot of potential clients. Sale promotion helps online businesses to break the ice with the main goal to boost short-term and long-term sales numbers.
To tell the truth, it is quite difficult to list all elements that can guarantee a successful sale regardless of [...]
Source: SEO Chat
Copywriting, when compared to other forms of writing, is a different kind of animal.
It's not necessarily about writing well.
It's about writing persuasively.
It doesn't matter if you're a world-class wordsmith or a literary genius.
If you can't effectively move readers through the proper sequence of steps and ultimately convince them to buy, your conversions are going to suffer.
Now, I'll be the first to admit I'm not the world's greatest writer.
You probably won't see me publishing a novel [...]
“I got 99+ endorsements, and they all help prove my proficiency in key areas.”
That's what Jay Z might say if he was optimizing his LinkedIn profile.
Hopefully you get the reference.
But seriously, LinkedIn endorsements are really important.
In fact, they're one of the most effective ways to prove your expertise and back up your claims.
Anyone can say they possess a particular skill, but having 99+ endorsements proves that.What are endorsements?
Before I go any further, allow me to [...]
You have the marketing of your blog to consider. You also have a few contracts on the side, for search engine optimization (SEO) of client sites. This is great! You are a success!
But, while you are serving everyone else's needs, you sometimes do not have enough time to address your own blog. When you do, the content does not seem to rise to the same level as that of the content that you [...]
Source: SEO Chat
It doesn't take a rocket scientist to understand the correlation between testimonials and higher conversions.
As humans, we're wired to seek feedback from others.
But testimonials may carry even more weight than you may have thought.
Research found that
customer testimonials are considered to be one of the most effective content marketing techniques, identified by 89% of B2B marketers.
Do you like to binge-watch a TV series?
I don't do it often. Hardly ever, in fact. But yep, I've done it before. For me, it's one of life's simple pleasures.
Every once in awhile, I'll find a series totally “binge-worthy.”
It can make you a little crazy, especially if you spend the better part of the night glued to the TV.
But it's pretty friggin' enjoyable.
One series in particular that's binge-worthy is HBO's Silicon Valley.
If you're unfamiliar, it's [...]