During the course of our work helping clients improve and maximize the SEO of their site, we’ve done a lot of reading and found some fantastic websites on the subject, leading us to create this aggregation of SEO news from some of those sites.
This post is for our reference as well as yours. There’s so much to read out there, we decided to herd our best resources together for our own convenience in keeping up with developments in SEO, SEM, Google+, Bing, algorithm changes, etc.
Apple’s decision to axe Google in favor of Bing in Siri and Safari is going to have major implications for SEO practices.
The sources in the feed include Search Engine Land, Search Engine Watch, MozBlog, Yoast, SEO Chat, Business2Community.com, Site Pro News.com, Matt Cutts of Google’s Webspam, Hubspot, Copyblogger and others as we add them.
Please leave a comment with feed suggestions (only)! We’ll add your favorites.
Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.
But is all this video really helping marketers succeed?
In short, yes.
Social media posts that contain videos [...]
At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data.
We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it.
Like most major projects at HubSpot, this one began with compelling data that pointed to a few big opportunities in our site. While we're [...]
The downward spiral of traditional advertising's effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties.
Today, a clever ad is no longer enough to stir up consumer interest in a brand. It's become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.
Posted by purna_v
I was conned into my love of cooking by my husband.
Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he'd teach me some simple recipes. I somewhat enjoyed the process but very much enjoyed the lavish praise he'd bestow upon me when eating whatever I whipped up.
Highly encouraged that I seemingly had an innate culinary genius, I [...]
Source: Moz Blog
To relatively little fanfare, Google launched its “Posts” initiative during the US presidential election campaign last year.
The launch was accompanied by a landing page that labeled this “an experimental new podium”. That same landing page remains live, unchanged, and with the same call to action at its conclusion to “Join the Waitlist”.
Google Posts seemed to be a stripped-back version of Google+, devised with the intention of at least maintaining some of the [...]
Source: Search Engine Watch
“But I don't really think about SEO very much anymore.”
That was my initial reaction when we all agreed that March would be SEO month here at Copyblogger. At which point, of course, I knew I'd have to write about it.
“Look, I just create useful content for people. Do that, get it read, get it shared, get links, have good hosting and fast page-load times … and productive search engine results will follow, right? I mean, [...]
There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.
The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?"
But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large [...]
In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees.
At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.
Colgate was already well-known as a toothpaste brand, and the introduction of a ready-to-eat meal product under the [...]