During the course of our work helping clients improve and maximize the SEO of their site, we’ve done a lot of reading and found some fantastic websites on the subject, leading us to create this aggregation of SEO news from some of those sites.
This post is for our reference as well as yours. There’s so much to read out there, we decided to herd our best resources together for our own convenience in keeping up with developments in SEO, SEM, Google+, Bing, algorithm changes, etc.
Apple’s decision to axe Google in favor of Bing in Siri and Safari is going to have major implications for SEO practices.
The sources in the feed include Search Engine Land, Search Engine Watch, MozBlog, Yoast, SEO Chat, Business2Community.com, Site Pro News.com, Matt Cutts of Google’s Webspam, Hubspot, Copyblogger and others as we add them.
Please leave a comment with feed suggestions (only)! We’ll add your favorites.
There's a lot of buzz about millennials today and how to market to them.
Marketers often tell you that to appeal to millennials, you need to get on Snapchat and other popular social channels.
You need to learn how to create a video that will go viral.
You need to make sure you've got enough of a balance of the ordinary and extraordinary in the messages you try to deliver.
You can't forget to make remarks about [...]
“The essential benefit of content marketing is simply… survival”(Katherine Kotaw, CEO).
True indeed, but there's better reasoning behind a company's blog: communicating with customers and readership, voicing the opinions of employees, collaborators and management, showing latest releases, services, and products. And more.
Research shows that blogging replaced SEO as top traffic building strategy and 70% of consumers prefer getting to know a company's voice through blog posts rather than targeted ads (source: Digital Marketing [...]
Source: SEO Chat
While the digital world can be highly changeable, some things remain the same. One of those constants is that PPC is still a primary profit generator, and a lucrative way to monetize. When you look at the methods of the highest earning websites across the web, what is often at the very top of their earning strategies? PPC.
If you are looking for a way to optimize your own website for higher earning potential, [...]
Source: SEO Chat
If you're a content marketer of any type, you know how crucial it is for your blog posts to make a splash.
If you were to look over my shoulder any day of the week, you'd see me checking my social sharing metrics.
Just this morning, I logged in to Buzzsumo to take a look at these numbers:
(This image shows the social sharing metrics for QuickSprout.com over the past year. These are the four pieces of content [...]
On the surface, blogs appear to be fountains of free-flowing information.
You read lots of rich and valuable research.
You collect plenty of juicy data.
You discover how to do a valuable task.
And, sure, some blogs are happy with lots of traffic and satisfied visitors.
But most content marketers know that blogs have the potential to drive insane conversion numbers.
The dreaded 404 error page.
We've all encountered it at some point.
And in my opinion, there's no bigger buzzkill than getting hit with a 404 error when browsing a site.
You're right in the middle of exploring interesting content, and all of a sudden, you're thrown a curveball.
If you're not sure what a 404 page is, let's look at a formal definition.
A 404 page is what a user sees when they try to [...]
If you can't earn consumers' trust, you're fighting a losing battle.
And what's a specific area that makes many consumers wary?
That's simple. It's the way in which businesses handle payment information.
In fact, a lack of trust in credit card processing is one of the top reasons for checkout abandonment.
Your About page.
It's one of those requisite elements of your website that's easy to overlook.
But really, is it even that big of a deal?
How many visitors will actually take the time to check out your About page?
Well, here's an interesting statistic.
According to a study from KoMarketing, “52% of your visitors want to see an About page.”
Without one, you're instantly creating some distance between your company and over half of your visitors.
That's why an [...]
Last year, celebrity gossip blogger Perez Hilton (Mario Lavandeira) earned an astonishing $15,000 in daily income, as his website gained a value of $2.66 million. Tech Crunch, starting out as a blog, has become a viable brand, worth $10.82 million.
Blogging has become an industry in itself. Once upon a time it was a platform for personal journalling, but over the years blogs have gained legitimacy, visibility and power on the web and [...]
Source: SEO Chat
Man, social media is getting complicated, isn't it? The attention to detail is extreme, and it is pretty much becoming mandatory for any brand to work as a team to accomplish their social goals. A little effort doesn't go a long way anymore. Now it is all about the full scale social strategies if you want visibility and lead generation.
So, when you have to have an entire team working on your social media, what [...]
Source: SEO Chat