During the course of our work helping clients improve and maximize the SEO of their site, we’ve done a lot of reading and found some fantastic websites on the subject, leading us to create this aggregation of SEO news from some of those sites.
This post is for our reference as well as yours. There’s so much to read out there, we decided to herd our best resources together for our own convenience in keeping up with developments in SEO, SEM, Google+, Bing, algorithm changes, etc.
Apple’s decision to axe Google in favor of Bing in Siri and Safari is going to have major implications for SEO practices.
The sources in the feed include Search Engine Land, Search Engine Watch, MozBlog, Yoast, SEO Chat, Business2Community.com, Site Pro News.com, Matt Cutts of Google’s Webspam, Hubspot, Copyblogger and others as we add them.
Please leave a comment with feed suggestions (only)! We’ll add your favorites.
I've said it before: a successful PPC campaign boils down to two things:Increasing click-through rate (CTR) Lowering cost-per-click (CPC)
Pretty simple, right?
But I want to add one more point to that statement. It's not complicated.
You also need to get high quality traffic.
This means reaching your target audience and bringing in visitors who are ready to buy. What you don't want is lukewarm traffic with only a vague interest in your product/service.
You want leads who have [...]
Scroll through your Facebook feed, and you can't help but see video ads. Quite a few of them actually.
You may have even seen my video ads, which I'm using to promote my businesses.
I'm doing this, of course, because Facebook Video is huge right now.
One of the more recent studies found that there are “8 billion daily views for Facebook Video in November 2015—a 100% growth from 6 months prior to the study.”
And here's [...]
Search engines such as Yahoo, Bing, and Google are a major source of traffic for a lot of websites. That's the reason most people ask for tips and plugins that can help them boost SEO of their WordPress websites.
If you are looking to increase your search engine rankings, you will need to use some of the best WordPress SEO plugins. Fortunately, there are a plethora of SEO plugins to help you get that higher [...]
Source: SEO Chat
The Internet is a noisy, overcrowded place.
Building momentum for your brand is often an uphill battle, and getting your audience to buy in can be daunting.
So, how do you get people to take you seriously?
How can you go from being just a little fish in a vast ocean to becoming a recognizable brand or even a household name?
One strategy that's proven to be effective is influencer marketing.
The number of brands using [...]
Numbers don't lie.
When it comes to the popularity and overall value of your business, it's important to have a solid Alexa Ranking.
Why? It's a common metric that potential business partners, investors, etc. will use to determine the state of your business.
They'll use it to gauge your business's health and whether it's trending up or down.
The lower your Alexa Rank, the better, and vice versa.
This is why so many business owners agonize over their Alexa Rank [...]
Okay that's a bit extreme. In fact, there's a lot that I enjoy about blogging—mainly connecting with you guys.
But what does suck is having to constantly come up with new ideas for blog posts.
It's a grind that can be quite exhausting, especially if you're simply coming up with ideas off the top of your head.
You don't need me to tell you how potent content marketing is.
I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters than non-adopters” or “content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.”
You get it.
But the term “content marketing” is a wide umbrella, encompassing a nearly infinite number of strategies and variations.
What you really need to [...]
Ever feel as if you're the only person reading your blog?
It's possible it's not just a feeling. In today's digital marketing landscape, it's difficult to get users to read blogs if they're not relevant to them.
Even if the blog is relevant and the content is great, in a world of rapid-fire of competing messages from millions of companies, it still doesn't get the attention it deserves.
If you want to get more eyes to your blog [...]
Sales process is what makes your business success or failure. It's what makes your company profitable. Therefore picking a good tool is crucial
Here are three tools that will boost your sales and help your marketing efforts:Pipedrive
How do you close a deal? With proper engagement! At least that is the theory behind this sales engagement platform.
Pipedrive is an affordable customer relationships management platform that organize your sales process to its maximum efficiency.The pipeline view feature [...]
Source: SEO Chat
While it might seem hard to believe, the travel industry has exploded in 2016 thanks to social media.
How platforms such as Instagram, Facebook, apps and websites shaped the travel industry is a topic we are going to cover today.
But before that, some relevant stats from last year's reports.What 2016 Looked Like in Numbers for the Travel Industry
Source: SEO Chat