Social Media Marketing (SMM) can be a powerful tool boosting traffic to your site or page, in the short or long term. Social media companies have vast stores of data showing user interest and browsing history, creating tremendous value for advertisers. With Social Media advertising, it’s possible to reach the specific audience you define for your keywords. Facebook and Google know where your users have been, what they’re interested in, and what they’re talking about – and for dollars a day, can serve your ad creative specifically to them.
In the long term, a site well-optimized for search (see: SEO Services) will generate plenty of traffic while eliminating the need for ongoing ad budgets. In the short term, particularly for new websites that have yet to become indexed or ranked by Google, Bing etc, Social Media Marketing can be the best and only reliable way to generate traffic.
For established sites that rank well in search, new content can benefit from Social Media advertising. Also, every business has slow periods, also offering opportune times to use SMM.
Creating a campaign requires a place to send users when they click the ad. This might be an existing page on your site, or a “landing page” created specifically for the campaign, with a particular objective in mind:
- Sign up for a mailing list
- Submit a site contact form
- Request a free download
- Make a phone call
We use analytics and data reporting to track the ad’s performance and results.
Which social media platform you use depends on your desired audience. Facebook has the widest user base, the most developed ad platform, and the most information about its users. Other platforms include Pinterest, Twitter, Instagram, and many others. You might use Pinterest if your content is highly visual, for example. Twitter ads, although possible, are easily lost in the vast streams of information for any particular interest area.
Advertising on Google is another subject – known as Search Engine Marketing (SEM). SEM offers the opportunity to expose your offering to a user at the moment of their peak need – they’re looking for what you’re offering right that second. It can be very effective, but also very expensive if you’re marketing to high-traffic keywords.
Ultimately the best strategy is to build your site well-optimized for search, compete with a local focus in areas in which you specialize, and use ads as a supplement or short-term boost for your longer-term goals.
We have extensive experience with Social Media Marketing and on-site Search Engine Optimization. We’re also qualified to create ad placements on your website, enabling you to make money from Search Engine Marketing by hosting Google ads on your site.
jbQ Media has been selected among the Top Massachusetts Social Media Marketing Agencies by Designrush
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