There are multiple options for content publishing, including social media outlets, YouTube, Podcasts, your email newsletter, Scribd (for pdfs and ebooks), Slideshare (for Powerpoint presentations). Most of these “external” media (external to your website) have sharing capability.
For example, it’s possible to send out a newsletter and have your provider post it to Facebook and Twitter. It’s possible to share on Facebook and have it go out to Twitter, then bring your Twitter feed into your website.
Is this good for your website?
Because your content belongs on your website. Your content adds relevance and authority to your website in the eyes of search engines, and discovery depends on the ranking and authority you establish in the “eyes” of the search engines.
Yes, you should post on social media – but as a share from your website, or through automated syndication. The fantastic WordPress plugin Social Networks Auto Poster (“SNAP”) can do this for you. It will broadcast your new content out to social media that you designate, and can even go through your existing content and post it on a schedule you determine.
Who has time to post on multiple social media outlets?