Getting your business to come up in search requires specific things to be done – there’s a recipe for success in search.
Connecting your business to Google Maps (and Bing, and Yahoo) is vital to your identity, a discoverability for your goods and services in your area. You’ve got to do this. (We can help.)
Organize your Site by Categories
WordPress is terrific for this. Its architecture helps create mini-sites, sites-within-sites, or “silos” for all of your different goods or services.
Create Plenty of Content
Everything you sell or do should appear in text somewhere on your website, organized in lists, outline form or on product or service pages – or all the above.
Include links to authoritative sources, your own content, your social media profile, your pin on Google Maps, and anything else you can think of. Try to get quality links from directories, reviewers, or other resources pointing back to your site.
Include Standard Content that Most Websites Have
These include “About” and “Contact” pages, a “Search” button, and Site Navigation.
Make it Good!
Check your grammar, proofread, go for quality. Use headings on pages, add tags, add images and use the metadata in the images to bring more keyword power into your site.
Keep doing it!
The more content you have, the richer the user experience, and the more “useful” you appear to Google.