Our services include Social Media Marketing and Facebook ads services, either on a tutorial or fee-for-service basis.
Now based in Boston, in the Bulfinch triangle, serving clients locally and nationally.
Social Media Marketing (which has come to mean Facebook Ads, primarily) is the most effective immediate traffic boost for your web content. Facebook is the platform of choice for informed Social Media Marketers, having the highest advertising ROI of all the options available. Facebook ads can deliver an immediate traffic boost to the target of your choice.
Facebook knows more about their users than any other platform, harvesting keyword data from all interactions on their website, along with users browser history. They know everything about their users Facebook communications, likes and preferences, geographic and demographic information, and where they’ve been on the web. Facebook ads can serve content relevant to your prospects needs before they’re actively searching for it.
Using Facebook’s proprietary data enables advertisers to target potential leads with great specificity at low cost – as low as only a few dollars a day. If your SEO campaign is just getting started, or you haven’t done it, or have other short-term need, Facebook is your best option for immediate traffic.
Facebook’s ad placement interface can be confusing for new users.
Advertising with Facebook requires
- Some actionable content, either on Facebook or on your website
- A Facebook business, artist, product, or other additional page created from your personal account
- A credit card number supplied to Facebook
- An understanding of your desired keyword and demographic target
- An image or images for use in your Facebook ad (more than 10% text not permitted)
- Some knowledge of graphic design
- Short copy for your ad or call to action
Facebook offers comprehensive analytics and A/B testing to find your optimal image and copy (known collectively as “ad creative”). Once your ads are set up, they’ll work for you until you pause or stop them, or run through your predetermined budget.
Ads can be served on a pay-per-click basis, or a pay-per-impression. The first option is preferred by most marketers seeking a particular action. The second is preferred by marketers trying to build brand awareness.
What do Social Media Marketing Services cost?
Our rates are
- Create Facebook page with header graphic, site description and links to your website $250
- Create single ad campaign with custom graphic and ad copy, with targeting information $125
- Each additional ad for A/B testing $75